cellphone-skyline-360x240We build your lists from more than 40 compiled and proprietary data sources. To ensure accurate targeting, we combine postal, email, phone and mobile data and well as hundreds of selectors to improve targeting.

We use a proprietary process that pairs a consumer name and postal address with hundreds of different data points to assign a highly accurate personality type.

1500 pages of complex algorithmic code
320 discrete data points
16 unique personality types

Target Hard the Right Audience for Your Needs

  • Triple verified consumer data using a combination of postal, email, phone and mobile data
  • Access to Psychological types and Personality Data
  • Custom segments to hard-to-reach audiences
  • Wealth demographics based on full financial profiles
  • Custom audiences recommendations based on best performing segments

Data Quality and Verification

The data meets all Direct Marketing Association privacy, security compliances and is fully CAN SPAM, National Change Of Address and address standardization.

  • We meets the industry’s highest levels of privacy and security compliance.
  • Each records must match two source inputs before we consider a record valid
  • We match the file against additional national data files to triple verify and ensure it can be delivered
  • We update the file monthly and rebuilt quarterly

Categories Assign a Personality Type

  • Audiences (social media users, loyal donors, etc.)
  • Automotive
  • B2B (business-to-business)
  • Buyers
  • Demographics – self reported via multiple feeds and survey data
  • Entertainment
  • Finance
  • Lifestyle and pursuits
  • Personality types
  • Professionals
  • Sports and fitness
  • Travel

Our Process in a Nutshell

There are over 100 million US consumers online.  This is how we help you build smarter data and better online connections to reach them:

  1. We work with a large network of match partners that matches consumers to anonymous cookies.
  2. As consumers self-identify via email or postal on the match partners site, the match is made.
  3. The cookie is loaded with pre-identified segments
  4. The consumer is scored into offline
  5. Information is sent to data partners for online audience targeting